Clarins, a global reference in natural-origin skincare and makeup, focuses on in-store excellence to attract customers in nearly 150 countries. The visual impact of products (layout, lighting, placement) is crucial to capture attention at first glance.
Controlling Product Presentation at Scale
To maintain these standards across all its retailers, the company must regularly check product presentation. This task, time-consuming and repetitive, involves analyzing multiple criteria simultaneously and comparing a large number of shelf photos. Done manually, it is slow, hard to standardize, and costly in terms of time.
A Domain-Specific AI Solution Developed with Rokodo
To automate and reliably manage this process, Clarins partnered with Rokodo, a French AI specialist. Together, they developed a domain-specific AI agent capable of scanning and analyzing display photos automatically. The tool checks compliance with precise criteria: placement, organization, lighting. Images are normalized to speed up processing and reduce costs, while ensuring objective and reproducible results.
Advanced Technology for Precise Control
Under the hood, the agent is based on a generative GPT model, optimized with Few-Shot Learning fine-tuning. It calculates visual deviations precisely, provides contextualized analyses, and maintains active memory to ensure a smooth and coherent user interaction.
Immediate Benefits for Teams
The benefits are immediate: teams save significant time on shelf inspections, detect deviations from standards quickly, and visualize presentations in a clear and structured way. The workflow becomes interactive, efficient, and actionable, transforming a complex task into a streamlined process.
Optimizing the In-Store Customer Experience
With this AI solution developed with Rokodo, Clarins ensures compliant displays in all stores, accelerates decision-making, and delivers a consistent, high-quality customer experience, reflecting its premium brand image.
.jpg)
.svg)
.webp)