Clarins optimizes its sales force with Outsystems: A revolutionary digital solution

Clarins embraces digital transformation with Outsystems

Clarins, a global beauty leader, adopted Outsystems’ low-code platform to automate and modernize its sales processes. In collaboration with Rokodo, the company developed a sales force automation app that streamlines order management, captures in-store visuals, and enables real-time requests. Integrated seamlessly with the global ERP Infor M3 and PIM systems, the app ensures smooth data management across markets while offering local teams flexibility.

Streamlined operations and enhanced agility

Before Outsystems, Clarins faced costly, outdated local systems. The new app was deployed in months and is now used by over 350 sales reps globally. This rapid deployment improved local responsiveness and maintained strong global governance, boosting the company’s agility.

Increased productivity and sales optimization

Outsystems helped Clarins cut costs and development time. The custom app optimized key tasks, improving order management and data capture, which directly boosted team productivity. This allowed Clarins to better leverage its distribution channels and maintain centralized control with local flexibility.

Simplified governance and operational efficiency

The app centralized processes and simplified Clarins' global IT structure. By offering local autonomy while ensuring centralized governance, the app aligned global operations with local market needs, enhancing efficiency across regions.

Seamless integration for consistent data

The app’s integration with Infor M3, PIM, and middleware enabled smooth data synchronization, reducing errors and improving response times. This ensured consistent data across all markets, delivering a unified experience for internal teams and partners.

Empowering sales teams with a modern tool

Outsystems enabled Clarins to provide its sales teams with a flexible, intuitive tool, boosting productivity and engagement. Reps could focus more on customer interactions and less on admin tasks, driving performance and improving overall efficiency.