A digital revolution with Outsystems
Clarins, a global leader in beauty, adopted the Outsystems low-code platform to modernize and automate its business processes. In partnership with Rokodo, the company developed a sales force automation app integrated with the Infor M3 ERP system. This solution ensures smooth, global process management while offering local flexibility to meet market-specific needs.
Centralization and productivity gains
The app centralized operations while allowing local teams the agility to respond to market demands. Deployed in just a few months, it is now used by over 350 sales reps, improving team efficiency and reducing time spent on administrative tasks. This shift enabled the company to focus on optimizing sales while maintaining global coherence.
Rapid ROI, cost savings, and optimized relationships
By leveraging Outsystems, Clarins reduced development costs and timelines, achieving an immediate return on investment. The app has generated savings of €120,000, compared to an estimated €168,000 for traditional solutions. It enhanced the productivity of sales teams, improved distributor management, and maximized revenue channels, leading to an increase in overall sales.
Agility and responsiveness for competitive edge
Thanks to Outsystems’ flexibility, Clarins was able to create a custom solution that integrates real-time data, enabling the company to quickly adapt to market changes and consumer demands. This agility strengthened its competitive position on the global stage.
Strengthened distributor relationships
The automation of orders and real-time data management allowed sales reps to respond faster to distributor requests, reducing order processing times and enhancing collaboration. This improvement in responsiveness has optimized internal efficiency and boosted overall commercial performance.
A strategic digital approach
The app plays a key role in Clarins’ broader digital strategy, supporting business agility while meeting local market needs. With Outsystems, Clarins has reinforced its leadership position, modernized its technological approach, and reduced costs related to application management.
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